Start Your Engines: U.S. Grand Prix Debuts in Texas
The first rule of marketing is to cut through the clutter. Find a way to uniquely capture the attention of the decision makers who are constantly inundated with too much information and too many choices.
Or, as Steve Martin would say, "be so good they can't ignore you."
Luckily, that's not too hard for those of us who work to market Texas' economic environment to the rest of the world - our reputation for low taxes and reasonable regulatory and fiscal policies often precedes us. And in the past several years, some big names like Samsung, eBay, Facebook and Apple have answered Central Texas' siren call of highly-skilled workers, arts, music, smart government and technology.
But we'd never be able to land these projects, and the hundreds of jobs that come with them, without a little legwork on our part to get the word out about why Texas is the best place to live, work and do business.
That's why partnerships between state and local officials are so critical to economic development efforts, and it's why we actively work outside of Texas to recruit businesses. It also doesn't hurt to be the host city to one of the mostly highly-anticipated sporting events in our state's history.
We all know you can't truly get a feel for a place until you've visited it, which is why this weekend's F1 Grand Prix is such an outstanding opportunity for us to show business leaders what makes Austin, and Texas, special.
With thousands of people, including a significant number of corporate executives, descending upon Central Texas for the race and festivities, we're taking advantage of the chance to show them why the Lone Star State is the place to be for successful businesses. These meetings are more than just networking, they're deal-opening opportunities that are integral to putting Austin and Texas at the top of the list for future expansions and relocations.
Our hope is that after visiting our beautiful city and getting a taste of all the sights and sounds Austin has to offer, more than one of these executives will be itching to get back here - a little more permanently.